Making energy choices legible
Reframed a utility planning tool around plain-language scenarios, helping internal teams compare trade-offs without losing the underlying technical detail.
01
Selected work
A calmer way to share money
Designed the first-time experience for a cooperative finance platform, pairing careful language with a flexible system for shared budgets.
Turning research into a ritual
Built a lightweight research library and workshop practice that gave a distributed product team a shared vocabulary for decisions.
02
Experience
Products with a point of view
Partner with founders and product leads from early framing through shipped experience, while coaching teams toward sharper decisions.
- Lead discovery, service mapping and interaction design for mission-led digital products.
- Shape flexible component systems with engineers and content designers.
Useful details, deliberately arranged
Designed workflows for teams operating across policy, finance and community services.
- Translated field research into prototypes, principles and release-ready product flows.
- Established critique and content review rituals for a growing design team.
03
Capabilities
Strategy
Product framing
Service mapping
Research planning
Design principles
Design
Interaction design
Information architecture
Prototyping
Content structure
Delivery
Design systems
Design critique
Engineer partnership
Team workshops
04
Education
MA, Design Futures
Rookwell School of Art and Design · 2021
BA, Communication Design
Eastmere University · 2018
A good next step
Let’s make the complicated feel possible.
rowan@northline.studio